News & Events
Sri Lanka Tourism takes Guinness Record quest in Russia
The Sri Lanka Tourism will be taking the countries Guinness Book of World Record quest of the largest tea party in the world by launching project globally with the initial roll out starting from Moscow, Russia at the Leisure and Tourism Fair 2015 which will be staged from September 15-18, 2015, said Chairman Sri Lanka Tourism Promotions Bureau, Dr. Rohantha Athukorala.
The world record set in India was broken when the 32,682nd and 32,683rd cups of tea was consumed by President Maithripala Sirisena and Prime Minister Ranil Wickremesinghe during the side lines of the Esela Perahera in Kandy and now we are going to launch the second phase of the project globally. This is the market buzz required in a destination which must then be supported with the global advertising campaign off and online to attract the quality tourist of 0 plus, said Dr. Athukorala. Russian market post the economic down turn is picking up with the arrival numbers picking up 2.5% but cumulative performance is at minus 9.8% which we must be corrected by the end of the year commented Chairman Athukorala. 13 key private sector travel and tourism destination marketing companies will represent Sri Lanka at the Moscow Fair, that is partnering Sri Lanka Tourism in the quest to drive the numbers up, he said. Sri Lanka Tourism is targeting to cross billion dollar net receipts in 2015 to the Sri Lanka economy and that is the responsibility that we shoulder to the economy, said Dr. Athukorala.
The new advertising campaign will help Sri Lanka to develop a strong branding strategy that will be there after linked to the existing below the line communication strategy is in play, expressed Sri Lanka Tourism Promotions Bureau in the communique.